South Bank London, South Bank BID’s destination marketing brand, has launched a new marketing campaign to highlight all the great things to do, see and eat this Summer and Autumn in South Bank.
Incorporating elements of the Let’s Do London campaign, which the BID helped fund, the campaign shines a spotlight on the variety of attractions, restaurants and venues there are in South Bank, many of which may not be on the radar of everyday visitors.
The physical posters are currently visible along our stands on the Queen’s Walk – these will remain up throughout the coming months, with occasional switch outs to highlight specific seasonal content.
Campaigns have also been run this month in partnership with South Western Railway and local WeWorks to help target a range of audiences, including local employees and those travelling in from the surrounding counties.
A core service the BID funds for its levy payers is the South Bank London destination marketing brand, which pre-pandemic attracted over 600,000 web visitors per annum, and which continues to have over 335,000 social media followers across Facebook, Twitter and Instagram. If you’re a levy payer to the BID and would like to learn more about South Bank London, and how you can be featured, please contact editorial@southbanklondon.com.
