Last week, the BID launched its second Quarterly Report, covering the period of January to March 2025.
Delving deeper into footfall and spend trends during these months, the report highlights a number of key emerging trends in the traditionally quieter first three months of the year.
With data drawn from BT and Mastercard, provided by the GLA's High Streets Data Service, these trends include:
A strong uplift in footfall in comparison to the same period, as seen in both BT and TFL data - this uplift was particularly seen in domestic and international visitors at the weekend.
However a parallel uplift was not seen in on-the-ground spend, which is still being impacted by wider economic challenges.
While international visitors continue to increase in number, they dropped behind workers as the second highest audience segment percentage.
The report also includes the initial research outcomes of a pilot program the BID undertook with London & Partners, which explored options for the collective purchasing of international data for London. As part of this, the BID was given access to further data on international audience spend in South Bank in 2024 - the resulting research from this data is included in the report.
Insights from South Bank London are also featured in the report, highlighting what audiences are engaging with and searching for during the Winter period.
The BID will be undertaking further audience research in South Bank this Summer - we look forward to sharing the results of this with levy payers later in the year.
