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‘Pay It Forward’ Funding for Businesses

post-image 4th August 2020

The Mayor’s Office has announced an additional £1m Back to Business Fund which will offer up to £5,000 in match funding to small and independent businesses through the Pay It Forward London crowdfunding platform.

The Fund will match every pound raised by an eligible business up to a maximum of £5,000 – or 50% of their campaign target – in sectors which rely on physical trading and have been badly affected by Covid-19 restrictions, including retail, hospitality, leisure, tourism, travel, creative and arts, entertainment and recreation, and health and fitness.

Since its launch in April, over 4,000 Londoners have donated over £280,000 to support their favourite local businesses.

Applications open from the 10th of August. If your business is running a campaign and would like to share it through the BID channels, please share the relevant details with us via BID@southbanklondon.com.

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