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Marketing Opportunities for BID Members

post-image 8th May 2015

South Bank BID members can benefit from fantastic promotional opportunities for their businesses. Take advantage of the hugely popular and established website southbanklondon.com and the widely distributed South Bank London seasonal guides and make more audiences aware of your offer. The ways South Bank BID members can benefit from these and other promotional opportunities include:


Retailers, restaurants, bars and hotels can have their business and current promotional offers listed on one of London’s leading destination websites, southbanklondon.com. As a South Bank BID business you can benefit from this hugely popular website, highly engaged with by Londoners and tourists alike, with 70,000 visits per month.

If you haven’t taken advantage of the opportunity to have your current promotional offers listed on southbanklondon.com, email bid@southbanklondon.com with more details.

Seasonal campaigns

South Bank BID members will be listed in the South Bank London seasonal print campaigns. This summer, several key communication channels will return including the One Big Summer Guide and the InfoBike service. Publicising events and activities from June – September, the seasonal guide is produced in partnership with our neighbours; Team London Bridge, Better Bankside, Vauxhall One and Waterloo Quarter and incorporates visitor economy South Bank BID members.  100,000 copies of the guide are printed and distributed to key Tourist Information Centres, concierges and via the Infobike service from late May through to September. During 2014 the Infobike staff dealt with a record 50,000 enquiries.

Promotional opportunities

BID businesses can benefit from promotional opportunities identified by South Bank London, such as the Rugby World Cup (18th September – 31st October 2015). South Bank London is working to make South Bank the prime destination during this time and to increase awareness to visitors of local businesses and destinations. The sporting event is predicted to bring approximately 400,000 visitors to the area, through Waterloo station which is the main transport link for the matches at Twickenham. The Infobike service will return for this period and South Bank BID businesses will benefit from additional promotion during this period.