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London Is Open – And So is South Bank!

post-image 20th July 2016

Key cultural landmarks and visitor attractions and in London’s South Bank unite to support Mayor Sadiq Khan’s call to promote London as a welcoming and inclusive place through the #LondonIsOpen campaign

Leading visitor attractions and cultural institutions in London’s South Bank today joined Sadiq Khan to support a global campaign to celebrate London as one of the most open and inclusive cities in the world, in the wake of the Brexit vote.

A film – produced by South Bank BID and South Bank Marketing Group, the destination marketing consortium promoting London’s South Bank for the past 25 years – was released today, in a joint effort to champion London’s name as a one of the world’s most diverse cities, where people from different nationalities, races and religions live, visit and enjoy the city in harmony.

Claudio Giambrone, Head of Marketing for South Bank BID, who look after the destination management of the area, said: ‘London’s South Bank has always been about providing something for everybody – from locals to international visitors. Now more than ever we need to promote inclusion and openness both in London and across the UK as a whole. My team does this every day through our work promoting London’s South Bank to a global audience. We need to let people know that London is open, and that is why I am proudly spreading that message across my adopted city alongside Sadiq.’

The film aims to deliver a clear message that –  as the creative and cultural heart of London, South Bank is actively championing messages of inclusivity and openness, diversity and innovation. South Bank remains comfortable in its long-standing history of diversity and open to visitors and foreign nationals coming from all over the world.

South Bank represents less than 2% of London’s geographical area, and yet hosts over 25 million visitors per year, resulting in £240m a year in visitor expenditure and an overall contribution of £2bn per year to London’s economy. Much of its success lies in the area’s diverse mix of cultural experiences available to people of all ages and ethnicities – being at the centre of one of the world’s greatest concentrations of arts, cultural and tourist attractions. Highlights include Southbank Centre, the world’s largest single-run arts complex, as well as the National Theatre, BFI Southbank, Coca-Cola London Eye, Imperial War Museum and The Old Vic, all of which are based in South Bank.

The film is available on South Bank London’s website at: southbanklondon.com/london-is-open