South Bank London is one of the Capital’s leading destination management organisations with a dynamic and highly engaged audience via the website southbanklondon.com and successful tourist and visitor reach through seasonal destination guides and in-person promotion in the summer months through our InfoBike service.
South Bank BID businesses have the opportunity to benefit from South Bank London’s thriving marketing platforms in the following ways:
Get listed on southbanklondon.com
South Bank BID retailers, restaurants, bars and hotels can get their business listed on one of London’s leading destination websites, southbanklondon.com. As a South Bank BID Business you have the opportunity to take advantage of this hugely popular digital platform, highly engaged with by Londoners and tourists alike, with an average of 60,000 visits per month.
All you have to do is send a maximum 50 words of copy, outlining your business; a link to your chosen landing webpage; your address and telephone number; and an image to firstname.lastname@example.org. All this information will appear on southbanklondon.com under one of the following categories:
- Art, Design & Architecture
- Family Friendly
- Festivals & Special Events
- Foodie Experiences
- Free Events
- History & Heritage
- Music & Dance
- Talks & Seminars
- Theatre & Performance
- Walks & Tours
- Young People
Promote Your Offers on southbanklondon.com
Do you have a special offer to promote? We can help more people to see these offers by promoting them on southbanklondon.com, which gets an average 60,000 visits per month.
If you have an offer you’d like to feature on our destination website, send some more information including details of the promotion, the duration of the offer, an image, a URL link to your chosen business page, and any relevant terms and conditions. Please send to email@example.com.
Print and Publications
South Bank London produce two seasonal guides per year. The A5 publication is produced by South Bank London along with riverside neighbours, Better Bankside, Team London Bridge, Vauxhall One and WeareWaterloo detailing summer events from June to September. 100,000 guides will be printed and distributed across all major London Tourist Information Centres, airports, stations, InfoBikes (see below) and print display runs. The guide will also be available to download on the South Bank London website.
As part of your membership to the South Bank BID, your business will be able to benefit from our award-winning mobile visitor information service, the InfoBikes.
The InfoBikes are three large pop-up tricycles, which are strategically situated on the Queen’s Walk. Their aim is to provide on-the-spot information and directions to the thousands of visitors who come to South Bank, Bankside and London Bridge every summer weekend. Former Visit London Award winners for Best Visitor Information Initiative and TFL Smarter Travel Award runner-up for Best Marketing & Communications Service, the InfoBikes are jointly run by South Bank BID, South Bank Marketing Group, Better Bankside and Team London Bridge.
The service will be operating:
- every weekend in July and August 10am-4pm (Riverside Walkway, outside Southbank Centre/Tate Modern/Tower Bridge)
- every weekend in September and October (timings tbc), to target Rugby World Cup visitors on their way to/from Twickenham Stadium (outside Waterloo Station)
Each InfoBike is manned by two trained members of staff, providing information to visitors on local events and attractions, places to eat and shop. The rear of the InfoBike folds out to allow for print and merchandising to be displayed and distributed via our team.
As a member of the South Bank BID, your organisation will be able to include one piece of print (max. 6000 items) of on the South Bank InfoBike, free of charge. You may also be able to include merchandise such as Oyster card wallets, tote bags, stickers or badges (very popular, especially among children).
To take advantage of the service, please send your print/merchandise to our distribution agency Impact at the address below:
South Bank InfoBike
4B Orsman Road
For further information, please email firstname.lastname@example.org